Summary of the solution
A cross brand component or module that brings elements of the sales funnel into the website space in an attempt to make "getting a quote" faster as well as eliminating false metrics of Quote Starts from people who start the quote flow without the intent of following it through.
AAMI Quick Quote
Apia Quick Quote
GIO Quick Quote
The Brief
The brief was to test using some of the funnel questions on the website to see if this would
result in an improvment on user intent to buy, while also attempting to educate on some of the
upfront questions required to get a quote.
GIO was first to see the component tested after a round of design iteration where we looked to
remove the whole first page of the funnel.
The images above show the initial round of design iteration. As mentioned before the intention first was to be a "quick quote" so the first round of designs featured a vertically larger container where the form questions were housed, as well as a rego modal that would have opened if you selected "YES" to the rego question, and lastly an anchor button in the pages hero banner that replaced the original link into the funnel with an anchor down to the component.
The solution we arrived at was to lay the first page's questions into a single row higher up on the page or "above the fold" so to replace the get a quote CTA and have it more visible to users on a range of devices.
GIO Quick Quote